Your Social Media Planner

ATB Business
Edmonton

C$1,207

C$1.2K
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Funded Of C$5,000 Goal
24% Raised
ATB Business Category
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Mini-brand strategy

Mini-brand strategy

Pledge: C$200.00
Mini-Brand strategy to cover overall direction of the brand and any recommendations regarding how to grow the brand online including: 30 Minute Discovery Meeting Brand Promise Brand Values Target Persona’s Competitor Analysis Brand Voice Consumer Journey Map Social Media Goals It includes a one hour discovery meeting then the branding document outlining the session.
Mini-Brand strategy to cover overall direction of the brand and any recommendations regarding how to grow the brand online including: 30 Minute Discovery Meeting Brand Promise Brand Values Target Persona’s Competitor Analysis Brand Voice Consumer Journey Map Social Media Goals It includes a one hour discovery meeting then the branding document outlining the session.
Pledge: C$200.00
Estimated Delivery: 2020-11-01
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VIP Pre-Order

VIP Pre-Order

Pledge: C$100.00
Be the first to receive our most updated version of the Social Media Planner including new and updated tutorial videos for your business and the special pre-order swag box that comes with your order.
Be the first to receive our most updated version of the Social Media Planner including new and updated tutorial videos for your business and the special pre-order swag box that comes with your order.
Pledge: C$100.00
Estimated Delivery: 2021-01-25
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Campaign Description

YEG Marketing is excited to announce that we are taking our printed resource "Your Social Media Planner" outside of Edmonton, and expanding across Canada and the United States. From brainstorming ideas or creating your own content using a variety of design tools, this journal-like book covers all of the basics and keeps it on a super easy-to-understand level. The social planner that is split into the following six parts:⁠ brainstorming ideas, weekly planning, creating captions, monthly planning and seasonality, hashtags and analytics. While we had a lot of interests from our friends outside of Edmonton, we were not able to fill their orders, and that is why we chose to take this leap of faith and expand outside Edmonton. Our crowdfunding campaign will help provide us the resources needed to make this dream into reality! So please, help us reach our goal to provide Your Social Media Planner across all of Canada and the United States.

Our Pivot

 

The excitement of the social media planner comes with a story. ⁠Earlier on in the year, we were faced with adversity, seeing many businesses close and many forcing to pivot online. During this time, we saw an increase of small business owners and entrepreneurs take on social media as a task. After meeting with many small business owners, we all noticed they had the same question: ⁠⠀
⁠⠀
How do you plan out your social media? ⁠⠀
⁠⠀
You know that saying, "When give a person a fish and you feed them for a day, teach a person to fish and you feed them for a lifetime"? ⁠⠀

We decided to take this approach and pivot our services to now feature a product. That's when the Social Planner idea came to mind⁠ and we took the leap of faith to launch this product. We had an amazing response to our product in the pre-order stage of the business. We have gathered market research to now provide our third, last and final version that will be launched in January 2021. 

Testimonials

"For months I've been struggling with content creation and scheduling for social media. I was never sure of what to publish. Most of the time, I'd create something last minute, cross my fingers and hope for the best. Long story cut short; my strategy didn't work. Getting to use the YEG Social Media Planner in my business has been a true blessing. The planner helps me follow an intentional marketing plan and prompts me to create more of what matters for my audience. Since I started using the planner, I'm no longer scrambling for ideas or listening to crickets on social. I can now content batch and have fun while creating meaningful relationships with my followers and soon-to-be clients." ~ Licia D.

“One of the hardest parts for me as a business owner is giving my own social media and online presence as much attention and care as I do for my clients. The social media planner made it extremely easy (and fun!) for me to plan out my social media strategies. It really is like having my own pocket social media manager!” ~ Kristen H.

Message from the Owner

"Thank you for your interest in our social media planner! After working with various companies over the years, I noticed that they had all a similar question regarding social media: where do I even start? From ideas, to knowing when to post, I wanted to create a resource that was easy to use for all business owners. Instead of outsourcing their social media, I wanted to empower them with the opportunity to learn about social media and take their creative minds to the next level. This is how the Social Media Planner came to fruition. We are very excited to see you kick start your social media planner journey."

Joanne Bartolome, Owner of YEG Marketing

Credits

Thank you to these local creators, whom we could not do this project without: 

Meet the Team

Joanne Bartolome

Joanne Bartolome

Owner

Joanne is a strong brand strategist and a graduate of the Bilingual Bachelor of Commerce program at the University of Alberta, with half her courses taken in English and the other half taken in French. Joanne has also completed a certificate at NAIT for HTML/CSS to further understand website development and several Adobe programs. She’s been recognized in both nationally and internationally for marketing competitions such as the EY Challenge and Canada’s Next Top Ad Exec, participating in case competitions in front of major brand advisors of Chevrolet, PepsiCo Canada and Canadian Tire. She had the amazing opportunity to go to France, pitching her marketing ideas in front of brand advisors for l’Oreal’s products La Roche Posay. Aside from various internships with large multi-million dollar companies and her background in Real Estate, Joanne decided it was time to showcase her skills in Edmonton by starting her company YEG Marketing in 2017. Currently, she is an active member in the female community, several groups being the Know Book + Tribe and YEG Boss Babes.

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Myrhalyn Dela Rosa

Myrhalyn Dela Rosa

Operations Manager

Myrhalyn is one of the Miss Earth Canada’s Provincial Pageant Director but performing has always been a proud feature in her life. Over the years, Myrhalyn has built up a respectable resume of performances. Some of the artists she had worked with are Roberta Flack, Bonnie Tyler, David Poster, Peter Cetera, Lionel Richie, Michael Bolton, and Bryan Adams. She is a graduate of a Business Administration specializing in marketing and strategic management. She has experience in working with start-ups and multi-billion companies. She has more than 10 years of experience in administration, marketing, sales, real estate, coaching and beauty industry. With her knowledge as a multi-talented artist and content creator her vision is to empower entrepreneurs about time management, project management and organizational skills. Myrhalyn was featured in the WOMANITION magazine which is an international award winning magazine, profiling businesses led by dynamic, motivated, and creative business leaders in Canada.
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Glenda Decasa

Glenda Decasa

Marketing Manager

Glenda is a self-proclaimed potato burrito obsessed with marketing, storytelling and video games. She shares her stories of adventures through life and showcasing hidden gems around the world in hopes to inspire others to do the same. After years of having set on a career in the forensics field, she had a change of heart and she took a chance 5 years ago by leaving her cooperate life to pursue a full-time entrepreneurship. Glenda now has the privilege to use her passion to inspire other creative entrepreneurs to utilize their unique voice to create an impact. When dial-up internet was the biggest technology advancement, Glenda taught herself to code, use adobe, design, manage an online community and figured out how to utilize the digital world to network and create a name for yourself.
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Jul 30, 2020

Pre-Orders of the Social Media Planner

In May 2020, we were very excited to be launching the pre-sales of our Social Media Planner. 

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Jul 30, 2020

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Version 1: Idea Conception

The first version of the social media planner launched in January 2020. It was initially sold to a small group of people as a way to gain feedback about the product. When there was clearly a need for the product did YEG Marketing focus on the specific pages that people found useful. 

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Jul 30, 2020
Project launched

FAQs

What would the money be used for?

One of the difficulties in fulfilling orders outside of Edmonton was the packaging. We wanted that everyone who purchases a planner has an enjoyable experience opening it and to reduce damage, we need to invest in a custom box to ship the product. As well, we would need an e-commerce store that makes it easy to facilitate orders across North America

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