Joanne is a strong brand strategist and a graduate of the Bilingual Bachelor of Commerce program at the University of Alberta, with half her courses taken in English and the other half taken in French. Joanne has also completed a certificate at NAIT for HTML/CSS to further understand website development and several Adobe programs. She’s been recognized in both nationally and internationally for marketing competitions such as the EY Challenge and Canada’s Next Top Ad Exec, participating in case competitions in front of major brand advisors of Chevrolet, PepsiCo Canada and Canadian Tire. She had the amazing opportunity to go to France, pitching her marketing ideas in front of brand advisors for l’Oreal’s products La Roche Posay. Aside from various internships with large multi-million dollar companies and her background in Real Estate, Joanne decided it was time to showcase her skills in Edmonton by starting her company YEG Marketing in 2017. Currently, she is an active member in the female community, several groups being the Know Book + Tribe and YEG Boss Babes.