STRONG IS THE NEW BEAUTIFUL

Build Her Business
Calgary

C$880

C$880
18%
 
Funded Of C$5,000 Goal
18% Raised
Build Her Business Category
For Profit Type
26 Days Days Left

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Thumbnail of: CIK Strength Fabric Resistance Bands (Set of 3)

CIK Strength Fabric Resistance Bands (Set of 3)

CIK Strength Fabric Resistance Bands (Set of 3)

Pledge: C$50.00
CIK Strength bands come in 3 unique colours with 3 different resistance levels. Pink - Light: Perfect for beginners and for a wide range of movements like lunges. Purple - Medium: Ideal for progression as you get stronger. Black - Heavy: Perfect for advanced exercises such as deadlifts.
CIK Strength bands come in 3 unique colours with 3 different resistance levels. Pink - Light: Perfect for beginners and for a wide range of movements like lunges. Purple - Medium: Ideal for progression as you get stronger. Black - Heavy: Perfect for advanced exercises such as deadlifts.
Pledge: C$50.00
Estimated Delivery: 2020-05-31
8 of 50 Boosted
Thumbnail of: CIK Strength Fabric Resistance Bands (Set of 2)

CIK Strength Fabric Resistance Bands (Set of 2)

CIK Strength Fabric Resistance Bands (Set of 2)

Pledge: C$25.00
Special Offer: CIK Strength bands (Set of 2) Pink - Light: Perfect for beginners and for a wide range of movements like lunges. Purple - Medium: Ideal for progression as you get stronger
Special Offer: CIK Strength bands (Set of 2) Pink - Light: Perfect for beginners and for a wide range of movements like lunges. Purple - Medium: Ideal for progression as you get stronger
Pledge: C$25.00
Estimated Delivery: 2020-05-31
5 of 35 Boosted
Thumbnail of: CIK Strength Fabric Resistance Band - Black & Workout Guide Book

CIK Strength Fabric Resistance Band - Black & Workout Guide Book

CIK Strength Fabric Resistance Band - Black & Workout Guide Book

Pledge: C$25.00
Special Offer: Black Resistance Band & Workout Guide Book Black - Heavy: Perfect for advanced exercises such as deadlifts.
Special Offer: Black Resistance Band & Workout Guide Book Black - Heavy: Perfect for advanced exercises such as deadlifts.
Pledge: C$25.00
Estimated Delivery: 2020-05-31
0 of 35 Boosted
Thumbnail of: Branded T-Shirt

Branded T-Shirt

Branded T-Shirt

Pledge: C$25.00
White Branded T-shirt
White Branded T-shirt
Pledge: C$25.00
Estimated Delivery: 2020-05-31
0 of 10 Boosted
Thumbnail of: Branded Hoodie

Branded Hoodie

Branded Hoodie

Pledge: C$50.00
White Branded Hoodie
White Branded Hoodie
Pledge: C$50.00
Estimated Delivery: 2020-05-31
0 of 10 Boosted

Campaign Description

At CIK Strength, we believe that Strong is the New Beautiful that's why we decided to create tools to help women build strength and what better way to do so than working out and becoming physically fit. We wanted to create a tool that was simple and easy to use that's why we created CIK Resistance Bands to help women get toned, gain confidence in their body and get stronger in an achievable/ feasible way. You don't have to be a fitness junkie or gym rat to start using our bands. We are simplifying the workout process for better results.

Strong is the new beautiful!

When I was in junior high school, I was made fun of for having toned arms because it was 'masculine' and only boys were supposed to have arms like mine so I wasn't typically referred to as beautiful. I was a young child still trying to figure out who I am in this world and thus felt less of myself and started wearing clothing to cover my arms  because they looked too strong like the boys' arms did. This began the process of conditioning for me to not show strength and to look timid and fragile. This followed me for a while into adulthood until I began to do the work to love myself and accept and appreciate my body. 

Sometime last year, I was scrolling through my Instagram feed and I came across a picture of a woman and there were comments of her as soft, gentle, beautiful and this brought back the feeling I once felt as a young girl growing up that I had to look a certain way to be called beautiful. I decided that day to do something to change this narrative which is how CIK Strength was born. 

What CIK strength is here to do is to challenge the status quo of beauty and encourage women to seek out strength through living a healthy and fit lifestyle. This is why we choose the name CIK (Seek) Strength because it represents the strength that we encourage women to go after.

We created the CIK Strength Resistance Bands to help women get stronger in an achievable/feasible way so as to gain confidence in their bodies.

Management Team

Isoken Asemota

Isoken Asemota

Business Advisor

Isoken Asemota is a multifaceted creative entrepreneur, she is a business banker with ATB Financial, an entrepreneur and a model.  She loves adventure, traveling and spending quality time with her loved ones. She is committed to making a positive contribution to the betterment of women’s lives through health and fitness. 

 

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Jan 26, 2020
Project launched

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