Alex is the Founder and Lead Strategist behind Simplified Social. In every job she’s had, social media was a task she always volunteered to manage because she loved it so much. She never imagined that it could end up being her full-time career. Prior to starting Simplified Social in late 2015, Alex worked for organizations including Alberta Women Entrepreneurs (AWE) and West Edmonton Mall. While at AWE, Alex worked as their Program Facilitator and Marketing Manager, where she trained over 1500 entrepreneurs on business plan writing, marketing and social media. It was in this period that Alex realized there was a significant knowledge gap and sense of overwhelm when it came to business owners and social media. After countless asks from entrepreneurs wanting her to take on their social accounts, Alex decided to take the leap into entrepreneurship officially. In Alex's "spare time" she enjoys spending time with her family that consists of her husband Chris, daughter Leighton, two dogs, Hudson and George.