MYSTEEQ - Re-imagining skincare. Pre-launch offer.

Build Her Business , ATB Business
Edmonton

C$8,816

C$8.8K
18%
 
Funded Of C$50,000 Goal
18% Raised
Build Her Business,ATB Business Category
For Profit Type
21 Days Time left

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Thumbnail of: MYSTEEQ's Signature all natural skincare products

MYSTEEQ's Signature all natural skincare products

MYSTEEQ's Signature all natural skincare products

Pledge: C$219.00
The complete Beaker & Pestle Skincare Regimen Includes 5 amazing products made with natural and organic ingredients combining ancient traditions with modern breakthroughs in skincare. All the products are made with high-quality ingredients. The products work on all skin types and help with moisturizing, acne control, anti-aging, brightening, toning, and protecting the skin from the harmful effects of the environment. The retail price for the entire collection is about C$ 335 + Shipping. This ATB Boostr pre-launch reward is at a significantly discounted price of C$ 219 (including free shipping).
The complete Beaker & Pestle Skincare Regimen Includes 5 amazing products made with natural and organic ingredients combining ancient traditions with modern breakthroughs in skincare. All the products are made with high-quality ingredients. The products work on all skin types and help with moisturizing, acne control, anti-aging, brightening, toning, and protecting the skin from the harmful effects of the environment. The retail price for the entire collection is about C$ 335 + Shipping. This ATB Boostr pre-launch reward is at a significantly discounted price of C$ 219 (including free shipping).
Pledge: C$219.00
Estimated Delivery: 2020-08-17
39 of 200 Boosted
Thumbnail of: Sanderic - Exfoliating Sandalwood Turmeric Cleanser - 125 ml. (4.2 fl. oz.)

Sanderic - Exfoliating Sandalwood Turmeric Cleanser - 125 ml. (4.2 fl. oz.)

Sanderic - Exfoliating Sandalwood Turmeric Cleanser - 125 ml. (4.2 fl. oz.)

Pledge: C$45.00
Immerse yourself in the gentle cool exfoliation of red sandalwood which is known to reduce skin blemishes and dullness. The gentle, natural, fragrance-free aroma will awaken your senses while Neossance Hemisqualane naturally deep cleans your face leaving it smooth and free of impurities. This gentle foam cleanser removes the dead skin and leaves your face glowing. The regular retail price of this amazing face cleanser is C$ 55 + Shipping. This ATB Boostr reward is at a significantly discounted price of C$ 45 (including free shipping).
Immerse yourself in the gentle cool exfoliation of red sandalwood which is known to reduce skin blemishes and dullness. The gentle, natural, fragrance-free aroma will awaken your senses while Neossance Hemisqualane naturally deep cleans your face leaving it smooth and free of impurities. This gentle foam cleanser removes the dead skin and leaves your face glowing. The regular retail price of this amazing face cleanser is C$ 55 + Shipping. This ATB Boostr reward is at a significantly discounted price of C$ 45 (including free shipping).
Pledge: C$45.00
Estimated Delivery: 2020-08-17
2 of 200 Boosted
Thumbnail of: Saffrose - Refreshing Saffron & Rosewater Essence - 125 ml./4.2 fl. oz.

Saffrose - Refreshing Saffron & Rosewater Essence - 125 ml./4.2 fl. oz.

Saffrose - Refreshing Saffron & Rosewater Essence - 125 ml./4.2 fl. oz.

Pledge: C$45.00
Created with high-grade saffron threads, the Saffrose essence is like a magic potion for your skin. The rosewater restores the pH balance of the skin while saffron adds a glowing illuminating effect and glycerin acts as an excellent humectant to make your skin supple to the touch. The regular retail price of this refreshing Essence is C$ 55 + Shipping. The ATB Boostr reward is at a significantly discounted price of C$ 45 (including free shipping).
Created with high-grade saffron threads, the Saffrose essence is like a magic potion for your skin. The rosewater restores the pH balance of the skin while saffron adds a glowing illuminating effect and glycerin acts as an excellent humectant to make your skin supple to the touch. The regular retail price of this refreshing Essence is C$ 55 + Shipping. The ATB Boostr reward is at a significantly discounted price of C$ 45 (including free shipping).
Pledge: C$45.00
Estimated Delivery: 2020-08-17
1 of 200 Boosted
Thumbnail of: •	T-24K-4U - Brightening & Tightening Face Serum with 24 K gold - 50 ml/1.7 fl. oz.

• T-24K-4U - Brightening & Tightening Face Serum with 24 K gold - 50 ml/1.7 fl. oz.

• T-24K-4U - Brightening & Tightening Face Serum with 24 K gold - 50 ml/1.7 fl. oz.

Pledge: C$65.00
This master serum is truly a must-have. It’s packed with so many well researched and effective ancient and modern actives that provide a full nutrient punch for your skin. Hyaluronic acid provides you with anti-aging benefits, while manuka honey’s antibacterial properties clear up your skin. Active extracts from walnut, pea, and caffeine which are backed by studies that clearly show amazing skin benefits, The serum is infused with high-grade turmeric which has been used for centuries from refining and illuminating to clearing and beautifying skin. It also provides the best Vitamin supplement for your skin as it contains Vitamins, A, E, C, B3, and B5. But wait, that’s not all! This one of a kind serum has 24 K gold powder mixed in it. Gold gives a beautiful, glowing, and youthful skin, slows down the collagen depletion and increases skin’s elasticity. Your skin will thank you for this. The regular retail price of this super serum is C$ 85 + Shipping. The ATB Boostr reward is at a significantly discounted price of C$ 65 (including free shipping).
This master serum is truly a must-have. It’s packed with so many well researched and effective ancient and modern actives that provide a full nutrient punch for your skin. Hyaluronic acid provides you with anti-aging benefits, while manuka honey’s antibacterial properties clear up your skin. Active extracts from walnut, pea, and caffeine which are backed by studies that clearly show amazing skin benefits, The serum is infused with high-grade turmeric which has been used for centuries from refining and illuminating to clearing and beautifying skin. It also provides the best Vitamin supplement for your skin as it contains Vitamins, A, E, C, B3, and B5. But wait, that’s not all! This one of a kind serum has 24 K gold powder mixed in it. Gold gives a beautiful, glowing, and youthful skin, slows down the collagen depletion and increases skin’s elasticity. Your skin will thank you for this. The regular retail price of this super serum is C$ 85 + Shipping. The ATB Boostr reward is at a significantly discounted price of C$ 65 (including free shipping).
Pledge: C$65.00
Estimated Delivery: 2020-08-17
2 of 200 Boosted
Thumbnail of: •	HaBet 24 - Age-defying Face Cream with 24 K gold - 50 mg/ 1.7 fl. oz.

• HaBet 24 - Age-defying Face Cream with 24 K gold - 50 mg/ 1.7 fl. oz.

• HaBet 24 - Age-defying Face Cream with 24 K gold - 50 mg/ 1.7 fl. oz.

Pledge: C$65.00
HaBet 24 - the hydrating moisturizing face cream is perfect to lock in all the fabulous actives that have just gone onto your skin from the serum. This lovely cream is made with coconut oil and shea butter, both soothe and tone your skin and prepare it for makeup application or for the simple ‘au natural’ look. The rich thick cream is packed with a good serving of Beta-glucans derived from oats, which deliver excellent anti-aging benefits to the skin. The cream continues our gold range as it is infused with 24 K gold powder. The regular retail price of this age-defying face cream is C$ 85 + Shipping. This ATB Boostr reward is at a significantly discounted price of C$ 65 (including free shipping).
HaBet 24 - the hydrating moisturizing face cream is perfect to lock in all the fabulous actives that have just gone onto your skin from the serum. This lovely cream is made with coconut oil and shea butter, both soothe and tone your skin and prepare it for makeup application or for the simple ‘au natural’ look. The rich thick cream is packed with a good serving of Beta-glucans derived from oats, which deliver excellent anti-aging benefits to the skin. The cream continues our gold range as it is infused with 24 K gold powder. The regular retail price of this age-defying face cream is C$ 85 + Shipping. This ATB Boostr reward is at a significantly discounted price of C$ 65 (including free shipping).
Pledge: C$65.00
Estimated Delivery: 2020-08-17
0 of 200 Boosted
Thumbnail of: rH-24 - Deep Hydration Face Oil Enriched with Vitamin E & 24 K Gold -  35 ml/ 1.2 fl. oz.

rH-24 - Deep Hydration Face Oil Enriched with Vitamin E & 24 K Gold - 35 ml/ 1.2 fl. oz.

rH-24 - Deep Hydration Face Oil Enriched with Vitamin E & 24 K Gold - 35 ml/ 1.2 fl. oz.

Pledge: C$45.00
The rH-24 face oil is a carefully designed combination of jojoba oil, rose hip oil and sweet almond oil. Jojoba oil repairs the skin, while sweet almond oil provides all the nutrients and rose hip oil penetrates into all layers of the skin and replenishes the moisture and collagen levels. This unique oil combination is rich and non-greasy. The oil is infused with sugarcane derived squalane which provides powerful anti-aging and anti-inflammatory benefits. You will be pleasantly mesmerized by the suspended gold dust in the oil. The gold particles deliver so many benefits from providing a glow to refining and clearing the skin. The regular retail price of this deep hydration face oil is C$55 + Shipping. The ATB Boostr reward is at a significantly discounted price of C$ 45 (including free shipping).
The rH-24 face oil is a carefully designed combination of jojoba oil, rose hip oil and sweet almond oil. Jojoba oil repairs the skin, while sweet almond oil provides all the nutrients and rose hip oil penetrates into all layers of the skin and replenishes the moisture and collagen levels. This unique oil combination is rich and non-greasy. The oil is infused with sugarcane derived squalane which provides powerful anti-aging and anti-inflammatory benefits. You will be pleasantly mesmerized by the suspended gold dust in the oil. The gold particles deliver so many benefits from providing a glow to refining and clearing the skin. The regular retail price of this deep hydration face oil is C$55 + Shipping. The ATB Boostr reward is at a significantly discounted price of C$ 45 (including free shipping).
Pledge: C$45.00
Estimated Delivery: 2020-08-17
0 of 200 Boosted

Campaign Description

Mysteeq aspires to create a truly global Canadian Skincare and beauty brand which will be inspired by the old and new world for the current and future generations. Mysteeq will constantly evolve with research, learning, and customer feedback. It will be a brand that listens to you and speaks for you. In that endeavor, this campaign will offer 6 amazing rewards to early adopters at a significant discount. A good start will help us reinvest in the business and the brand.

Our Company Philosophy and Core Values

• The world of natural skincare is constantly growing and changing, we are committed in our effort to constantly learn and provide our customers with the very best products.

• To be ethical in every aspect of our business, be it how we work, how we deal with and treat others, or in the goods and services we purchase.

• Innovation is at the center of everything we do, from developing new products to creating new processes.

• Integrity and quality: Making fabulous natural skincare products is at the heart of what we do. Our holistic products will always be non-toxic, paraben-free, sulfate-free, synthetic fragrance-free, and animal cruelty-free.

• We will always work hard to deliver excellence in everything we do – in the products and the quality of the service we provide and how we work together.

Skincare needs to be simplified

Skincare is one of the fastest-growing markets within the beauty space, while there are many products available, most people remain overwhelmed and are often confused about how to use them. One study shows that 87% of women reported they didn’t know how to establish a skincare routine that works for them. 

Shoppers, especially women are becoming more aware of the harmful effects many beauty products can have and are increasingly seeking to avoid these products. This information is only leading to more confusion about which products are healthy--not harmful--to our skin. 

How does Mysteeq plan to solve this?

Mysteeq's signature Beaker and Pestle (B&P) line is focused on helping customers of all skin types repair and prevent damage to their skin while enhancing its natural beauty. Mysteeq’s B&P line aspires to create products using natural ingredients that make the skin more youthful, refined, and supple. As the name suggests, the B&P line will combine breakthroughs in modern skincare with ancient techniques of different cultures passed on through the generations. 

Mysteeq aims to disrupt the skincare industry by focusing on simplicity and transparency.

Our Products

All of our products are:

MADE WITH NATURAL & ORGANIC INGREDIENTS

NON-GMO

SULPHATE FREE

PARABEN FREE

FREE FROM PETROLEUM DERIVED INGREDIENTS

FRAGRANCE-FREE

All of Mysteeq's products work across skin types and tones, targeting a diverse consumer base, all looking to simplify and improve their skincare routine.

Mysteeq is focussed on digital distribution channels with sales coming from our own easy to navigate user-friendly website as well as online stores like Amazon. Customers can purchase a single product or the complete regimen set.

What are the steps in a good beauty regimen and in what order should the products be used?

Mysteeq's B&P all-natural beauty regimen 

Step 1: Clean skin is the Canvas where every good regimen begins, so a good cleanser is the very first step of a good skincare regimen. A gentle low foaming cleanser is always recommended as big bubbles can dry up your face.

• Sanderic (Exfoliating Sandalwood Turmeric Cleanser)

Immerse yourself in the gentle cool exfoliation of red sandalwood which is known to reduce skin blemishes and dullness. The gentle, natural, fragrance-free aroma will awaken your senses while Neossance Hemisqualane naturally deep cleans your face leaving it smooth and free of impurities. This gentle foam cleanser removes the dead skin and leaves your face glowing.

Step 2: The next step in a good skincare regimen is the use of “essence” on the skin. For the longest time people have been using toners which can “take away” from the skin as most are made up of alcohol that strips your skin dry, but the essence gives back to the skin. It has natural humectants that make the skin plump and young and also balance the pH of the skin making it ready to receive high-quality skincare products.

Saffrose (Refreshing Saffron & Rosewater Essence)

Created with high-grade saffron threads, the Saffrose essence is like a magic potion for your skin. The rosewater restores the pH balance of the skin while saffron adds a glowing illuminating effect and glycerin acts as an excellent humectant to make your skin supple to the touch.

The Golden Trio

Step 3: Using a highly effective serum is an important part of the regimen. What is Serum? A serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. The serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deep into the skin and deliver a very high concentration of active ingredients. Think of this as a shot for the skin – potent, loaded, and effective.

T-24K-4U (Brightening & Tightening Face Serum with 24 K gold)

This master serum is truly a must-have. It’s packed with so many well researched and effective ancient and modern actives that provide a full nutrient punch for your skin. Hyaluronic acid provides you with anti-aging benefits, while manuka honey’s antibacterial properties clear up your skin. Active extracts from walnut, pea, and caffeine which are backed by studies that clearly show amazing skin benefits, The serum is infused with high-grade turmeric which has been used for centuries from refining and illuminating to clearing and beautifying skin. It also provides the best Vitamin supplement for your skin as it contains Vitamins, A, E, C, B3, and B5. But wait, that’s not all! This one of a kind serum has 24 K gold powder mixed in it. Gold gives a beautiful, glowing, and youthful skin, slows down the collagen depletion and increases skin’s elasticity. Your skin will thank you for this.

Step 4: A high-quality moisturizing face cream comes next. The role of face cream is to hydrate the skin and prevent water loss and also to lock in all the fabulous nutrients your serum has delivered to your skin.

HaBet 24 (Age-defying Face Cream with 24 K gold)

HaBet 24 - the hydrating moisturizing face cream is perfect to lock in all the fabulous actives that have just gone onto your skin from the serum. This lovely cream is made with coconut oil and shea butter, both soothe and tone your skin and prepare it for makeup application or for the simple ‘au naturale’ look. The rich thick cream is packed with a good serving of Beta-glucans derived from oats, which deliver excellent anti-aging benefits to the skin. The cream continues our gold range as it is infused with 24 K gold powder. 

Step-up hydration: Using a face oil is not essentially a part of the regimen but in cases where extreme hydration is needed using the face oil at night instead of the serum/cream combo, it works very well. As oil blends have different sized molecules, they can moisturize really well and at night, intense moisturizing can provide great benefits and you wake up in the morning with beautiful well-hydrated skin. Face oils are great as a “soak and bask mask” where you can liberally apply it on face and body, wait for 20 minutes and then wipe down with a warm wash-cloth.

rH-24 (Deep Hydration Face Oil Enriched with Vitamin E - With 24 K Gold) 

The rH-24 face oil is a carefully designed combination of jojoba oil, rosehip oil, and sweet almond oil. Jojoba oil repairs the skin, while sweet almond oil provides all the nutrients, and rosehip oil penetrates all layers of the skin and replenishes the moisture and collagen levels. This unique oil combination is rich and non-greasy. The oil is infused with sugarcane derived squalane which provides powerful anti-aging and anti-inflammatory benefits. You will be pleasantly mesmerized by the suspended gold dust in the oil. The gold particles deliver so many benefits from providing a glow to refining and clearing the skin.

Meet the Team

Lavanya  Rajesh

Lavanya Rajesh

Co-Founder

Lavanya Rajesh has been associated with the beauty and entertainment industry for over 20 years. First She was Mrs. India World 2006 (First Runner Up), a renowned model and an actress in Indian Cinema. Her long association with the beauty industry exposed her to the good and the bad side of that industry and from very early on she was inspired to inculcate more organic grounded methods in her daily regimen of health and care. This often led her to create her own recipes in food and skincare which offered immense health benefits and which were loved by her family & friends. This prompted the creation of Mysteeq where all the precious knowledge of the ancient past, recipes passed on from generations, mother’s loving concoctions, all found a loving home. As the co-founder of Mysteeq, Lavanya personally oversees the formulation and creation of all the products under the banner. 

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Rajesh  Ramakrishnan

Rajesh Ramakrishnan

Co-founder

Rajesh Ramakrishnan is a proven business leader with over 25 years of experience in all aspects of retail, business strategy, banking, and other financial services. He has a deep understanding of product and pricing management, profitability analysis, customer experience management, operations, and business management. He has held senior executive-level positions in large multinational organizations across the globe and is adept at developing and executing business strategies with the ability to create new and innovative distribution channels.

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May 21, 2020
Project launched

FAQs

When will the products be launched in the market?

We are targeting a 1st August 2020 launch.

Why can I not find the website?

A high quality, easy to navigate website is currently under development. The site is expected to be live on July 1, 2020.
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