Five'21 Roasters - Fueling Intentional Lives

Food
Calgary

C$2,769

C$2.8K
28%
 
Funded Of C$10,000 Goal
28% Raised
Food Category
For Profit Type
31 Days Days Left

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CAD
Thumbnail of: The Everyday Coffee Fix

The Everyday Coffee Fix

The Everyday Coffee Fix

Pledge: C$50.00
Two 3/4 lb bags to help get you out of bed in the morning. Start your day with a freshly roasted cup of coffee, or two, in order to live your most intentional day.
Two 3/4 lb bags to help get you out of bed in the morning. Start your day with a freshly roasted cup of coffee, or two, in order to live your most intentional day.
Pledge: C$50.00
Estimated Delivery: 0000-00-00
1 of 100 Boosted
Thumbnail of: The Weekend Wind Down

The Weekend Wind Down

The Weekend Wind Down

Pledge: C$50.00
Two 3/4 lb Bags. Get a bag of your smooth everyday coffee and enhance your palate on the weekends with a bag of specialty beans.
Two 3/4 lb Bags. Get a bag of your smooth everyday coffee and enhance your palate on the weekends with a bag of specialty beans.
Pledge: C$50.00
Estimated Delivery: 0000-00-00
5 of 100 Boosted
Thumbnail of: The Coffee Lovers

The Coffee Lovers

The Coffee Lovers

Pledge: C$50.00
One 1kg bag of finely roasted coffee to keep your day fuelled throughout.
One 1kg bag of finely roasted coffee to keep your day fuelled throughout.
Pledge: C$50.00
Estimated Delivery: 0000-00-00
5 of 100 Boosted
Thumbnail of: The Coffee Lover's Experience

The Coffee Lover's Experience

The Coffee Lover's Experience

Pledge: C$300.00
Join us for a coffee-lovers tour, after our social distancing requirements are complete. Come to the Five'21 Roasterie, with 3 friends: - Tour - Roasting Experience - you learn about and hop on the roaster. From Green Beans to the First Crack to The Drop. - You & each of your friends get to bring home the coffee you've roasted. One 3/4 lb bag each!
Join us for a coffee-lovers tour, after our social distancing requirements are complete. Come to the Five'21 Roasterie, with 3 friends: - Tour - Roasting Experience - you learn about and hop on the roaster. From Green Beans to the First Crack to The Drop. - You & each of your friends get to bring home the coffee you've roasted. One 3/4 lb bag each!
Pledge: C$300.00
Estimated Delivery: 0000-00-00
0 of 20 Boosted
Thumbnail of: The At-Home Brunch

The At-Home Brunch

The At-Home Brunch

Pledge: C$50.00
2 bags of Buttermilk Fine Waffles DIY waffle/pancake mix. A 3/4 lb bag of coffee of your choosing. For the ultimate brunch fans, make these Calgary favourite waffles from the comfort of home with a cup of freshly roasted coffee. What better way to fuel your weekend days of intention.
2 bags of Buttermilk Fine Waffles DIY waffle/pancake mix. A 3/4 lb bag of coffee of your choosing. For the ultimate brunch fans, make these Calgary favourite waffles from the comfort of home with a cup of freshly roasted coffee. What better way to fuel your weekend days of intention.
Pledge: C$50.00
Estimated Delivery: 0000-00-00
2 of 100 Boosted
Thumbnail of: The Treat Lovers

The Treat Lovers

The Treat Lovers

Pledge: C$50.00
One 6-pack of BFF Cookies. One 3/4 lb bag of coffee of your choosing. Bring home the most delicious cookies around, paired with our coffee you will bring the coffee shop tastes directly to home.
One 6-pack of BFF Cookies. One 3/4 lb bag of coffee of your choosing. Bring home the most delicious cookies around, paired with our coffee you will bring the coffee shop tastes directly to home.
Pledge: C$50.00
Estimated Delivery: 0000-00-00
2 of 50 Boosted
Thumbnail of: The Supporter

The Supporter

The Supporter

Pledge: C$20.00
A straight donation, for those willing to support us without a reward, in order to help our mission of moving Five'21 Roasters forward without intention.
A straight donation, for those willing to support us without a reward, in order to help our mission of moving Five'21 Roasters forward without intention.
Pledge: C$20.00
Estimated Delivery: 0000-00-00
1 of 500 Boosted
Thumbnail of: The Fashionistas

The Fashionistas

The Fashionistas

Pledge: C$40.00
One pair of Friday Sock Co. coffee socks. One 3/4 lb bag of coffee of your choosing. To play the part of a coffee lover, you will need to dress the part. Plus, you'll have some warm feet for those adventures you dream up over the first cup of coffee.
One pair of Friday Sock Co. coffee socks. One 3/4 lb bag of coffee of your choosing. To play the part of a coffee lover, you will need to dress the part. Plus, you'll have some warm feet for those adventures you dream up over the first cup of coffee.
Pledge: C$40.00
Estimated Delivery: 0000-00-00
3 of 50 Boosted

Campaign Description

Five'21 Roasters fuels living a life of intention, we place importance on the ritual of taking a moment with a cup of coffee and deciding how to live our best day. Our mission is to bring you the best of freshly roasted specialty coffee with a personal connection to the farmers that produce it – and also the inspiration to live a fulfilling life. We walk our talk.

Why an ATB BoostR Campaign?

We have a few goals that will allow us to lean into intentional coffee roasting and executing this mission.

We’ve been personally delivering coffee to doorsteps from the start and we are ready to offer Five’21 in the retail space:  With your support for custom bags, labels and expansion, we can bring Five’21 Roasters Coffee to grocery stores near you!  

Continuing to pivot beyond Covid with our e-commerce, connection to community through social media, and helping lift up the Calgary small business community through collaborations, joint offerings and buy local campaigns. We create success by lifting each other up.  

Create a meaningful connection to the farmers and farms behind our coffee.  Knowing the roots of our coffees, the people behind them, and using our business model to effect positive change in the coffee production world is a big goal of ours.  Standing behind our products and the people who harvest those beans (and ensuring fairness) is something we believe in.

The History

An oven top, whirly popcorn maker and a firefighter who loves coffee….The Five'21 journey began with Trevor playing with green coffee beans in his kitchen.  This progressed to a professional Mill City Roaster, buried behind some storage boxes and shelves in the basement. Hours upon hours of reading, watching videos, and some help from mentors and Trevor dove head-first into the art and science of coffee roasting.  It is from these humble beginnings most companies start!
Trevor began to take coffee to his crew at the firehall inside of craft paper bags for feedback.  With their encouragement and support, it grew from there.
As roast sessions went into the early hours of the morning, it was time to upgrade to a custom-built San Franciscan Roaster.  Trevor received world class training with Bald Guy Brewing who flew up from the US to help break-in the San Franciscan.
The Five'21 Roastery was a team effort, with the help of the firecrews from Trevor's full-time job as a firefighter. The AHS-approved facility focuses on high-quality, small-batch production.
In 12 short months, Five’21 Roasters has a cult following and dedicated customer base of individuals who share in the mission to live life with intention. The Five’21 Roasters Instagram community is full of people living their best days, with coffee as the opener.

The Present

With production at full speed, a dedicated base of customers following Five’21 Roasters from farmers’ market to farmers’ market, the team was built carefully and consciously – a partnership of first responders, university students, coaches, entrepreneurship and social media gurus who simply love coffee.  
We can’t wait for you to get to know each of us.
With the arrival of 2020 we have Roaster and operations guru Aurora balancing studies at the University of Calgary, and Partner Matt, bringing his passion for coaching, community building and Calgary entrepreneurship to the table.  With an outstanding product and refined roasts, we are excited to work on the business itself in 2020 with your help!

THE ARRIVAL OF COVID-19

March 15th, 2020.  The arrival of COVID.  The closure of our café and restaurant customers with the Coronovirus lockdown.  
We are a positive, adaptable team and took it as an opportunity to make our business even better and serve our customers.  We have been focused on community coffee, delivering every single day, asking our customers to stay home and making that easier for them.  We hand write messages of support on every single bag, and make trips to Airdrie, Okotoks, Chestermere and Cochrane upon request.
We’ve worked hard in April and May 2020 to use our social media presence to bring together different Calgary brands, collaborate and create joint offerings, even offering joint delivery to make it possible for other brands to get their products to their customers.  
We’re not here just to sell coffee.  We’re here to help people live intentional lives, and we are here to raise up our entire small business community.  
On the other side of this, we want to see Calgary local businesses thriving.

The Future

What is our vision for the future?  With your help, it’s going to look like this:
A small, dedicated team committed to constant learning, self-improvement and great coffee, roasted meticulously batch-by-batch.  We are an artisanal roaster.  
We care strongly about customer service and living intentional lives and through our social media presence. We hope to inspire you with content, podcasts and interviews but also to involve our customer base and community in that conversation of what it means to lead a fulfilling life.
We hope to be a cheerleader for others in the Calgary entrepreneur ecosystem.  We love offering collaborations and educating Calgarians on how much talent is right here at home.  
We hope to travel to source and take you with us on Instagram.  We’re determined to break the supply chains and help you get to know your farmers personally, we want to know we are supporting them properly.  
This is being intentional:  Turning a careful eye to our distributors.  Looking at the social, environmental and economic practices of our farmers.  Connecting with them personaly.  With our voice (and financial support) we can help shift coffee in the right direction.
We’re humble, hard-working families with young children who are right alongside us on this ride, being raised as global citizens and part of this new wave of coffee.
We hope you’ll join us in this next evolution of Five’21 Roasters and will consider supporting our ATB Boostr Campaign.  
Thank you for your support!   

Management Team

Trevor  Huggins

Trevor Huggins

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Matt Boudreau

Matt Boudreau

A dad of a 6 year old, driving passion in being the best dad for his daughter while demonstrating what is possible in the world when you live life intentionally. 

By day, a leader and coach who is passionate about helping others find more potential in themselves. Everyone has limitless potential, as a coach my role is to support them in finding the next level of potential achievements. Matt is known in many pockets of the business community in Calgary; through events, fundraising, volunteering, and a passion for the local community and the businesses that drive that local community. 

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Apr 7, 2020
Project launched

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