Bringing The Studio Home

Health + Wellness
Calgary

C$4,500

C$4.5K
Boost complete
Funded Of C$12,500 Goal
36% Raised
Health + Wellness Category
For Profit Type
0 Time left

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Thumbnail of: A digital copy of Sprouts in the Kitchen: Plant Powered Family Favourites

A digital copy of Sprouts in the Kitchen: Plant Powered Family Favourites

A digital copy of Sprouts in the Kitchen: Plant Powered Family Favourites

Pledge: C$20.00
A collection of our family's favourite recipes from sauces and sides to mains and holidays. These are the very recipes I used and continue to enjoy to support my best health and my best weight. I have included a pantry staples list and lots of tips and tricks to make prepping these foods easy. This book is not only for plant based eaters, but also great for dairy free and egg free folks too. Everyone will enjoy the recipes in this 60 page cookbook. Get your copy for only $20 when you support this campaign!
A collection of our family's favourite recipes from sauces and sides to mains and holidays. These are the very recipes I used and continue to enjoy to support my best health and my best weight. I have included a pantry staples list and lots of tips and tricks to make prepping these foods easy. This book is not only for plant based eaters, but also great for dairy free and egg free folks too. Everyone will enjoy the recipes in this 60 page cookbook. Get your copy for only $20 when you support this campaign!
Pledge: C$20.00
Estimated Delivery: 0000-00-00
13 of 100 Boosted
Thumbnail of: A Taste of Fitness - 10 class pass

A Taste of Fitness - 10 class pass

A Taste of Fitness - 10 class pass

Pledge: C$50.00
This reward includes a ten class pass and includes all of our virtual classes valued at $70. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included. Group fitness launches September 1st!
This reward includes a ten class pass and includes all of our virtual classes valued at $70. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included. Group fitness launches September 1st!
Pledge: C$50.00
Estimated Delivery: 2020-09-01
4 of 50 Boosted
Thumbnail of: Get Moving - 3 month unlimited membership + 1 hour coaching session

Get Moving - 3 month unlimited membership + 1 hour coaching session

Get Moving - 3 month unlimited membership + 1 hour coaching session

Pledge: C$175.00
This reward includes a 3 month all access pass to our virtual classes. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included! As a campaign bonus, this package also includes a one hour coaching session. Choose from a personal training session or a health coaching consultation. All rewards will be available from September 1st onwards. This package is valued at $275. Only 20 available!
This reward includes a 3 month all access pass to our virtual classes. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included! As a campaign bonus, this package also includes a one hour coaching session. Choose from a personal training session or a health coaching consultation. All rewards will be available from September 1st onwards. This package is valued at $275. Only 20 available!
Pledge: C$175.00
Estimated Delivery: 2020-09-01
1 of 20 Boosted
Thumbnail of: Moving & Grooving -  6 month unlimited membership + 1 hour coaching session

Moving & Grooving - 6 month unlimited membership + 1 hour coaching session

Moving & Grooving - 6 month unlimited membership + 1 hour coaching session

Pledge: C$300.00
This reward includes a 6 month all access pass to our virtual classes. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included. As a campaign bonus, this package also includes a one hour coaching session. Choose from a personal training session or a health coaching consultation. All rewards will be available from September 1st onwards. This package is valued at $455. Only 20 available!
This reward includes a 6 month all access pass to our virtual classes. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included. As a campaign bonus, this package also includes a one hour coaching session. Choose from a personal training session or a health coaching consultation. All rewards will be available from September 1st onwards. This package is valued at $455. Only 20 available!
Pledge: C$300.00
Estimated Delivery: 2020-09-01
0 of 20 Boosted
Thumbnail of: Commit to be Fit - 12 month unlimited membership + 2, 1 hour coaching sessions

Commit to be Fit - 12 month unlimited membership + 2, 1 hour coaching sessions

Commit to be Fit - 12 month unlimited membership + 2, 1 hour coaching sessions

Pledge: C$600.00
This reward includes a 12 month all access pass to our virtual classes. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included! As a campaign bonus, this package also includes two, one hour coaching sessions. Choose from a personal training session or a health coaching consultation. All rewards will be available from September 1st onwards. This package is valued at $910. Only 20 available.
This reward includes a 12 month all access pass to our virtual classes. Choose from Barre, STRONG Nation (High Intensity Interval Training), Zumba, and Zumba Gold (low impact) and any other classes added to the schedule. Limited on demand classes also included! As a campaign bonus, this package also includes two, one hour coaching sessions. Choose from a personal training session or a health coaching consultation. All rewards will be available from September 1st onwards. This package is valued at $910. Only 20 available.
Pledge: C$600.00
Estimated Delivery: 2020-09-01
2 of 20 Boosted
Thumbnail of: Taste of Training - Personal Training 3-Pack

Taste of Training - Personal Training 3-Pack

Taste of Training - Personal Training 3-Pack

Pledge: C$160.00
This reward includes 3, one-hour virtual personal training sessions including an assessment, goal setting, customized workout using what you have at home (even if that is nothing!). It also includes a 10 class group fitness unlimited membership to help you achieve your goals! All rewards will be available from September 1st onwards. This package is valued at $280. Only 10 available.
This reward includes 3, one-hour virtual personal training sessions including an assessment, goal setting, customized workout using what you have at home (even if that is nothing!). It also includes a 10 class group fitness unlimited membership to help you achieve your goals! All rewards will be available from September 1st onwards. This package is valued at $280. Only 10 available.
Pledge: C$160.00
Estimated Delivery: 2020-09-01
1 of 10 Boosted
Thumbnail of: Explore Coaching - One 1.5 hour coaching session + BONUS! 5 virtual fitness class pass

Explore Coaching - One 1.5 hour coaching session + BONUS! 5 virtual fitness class pass

Explore Coaching - One 1.5 hour coaching session + BONUS! 5 virtual fitness class pass

Pledge: C$150.00
Sit down with Andrea for a one and a half hour coaching consultation. Choose from nutrition coaching, behavioural weight management, personal training, or explore plant based living. In this session we will explore your goals and co-create an action plan to get you there. We will fill in any gaps in knowledge, provide you with tools for success, and increase your confidence in your chosen area of focus. As a special bonus for this campaign, we have included a five class pass for you to check out virtual fitness. All rewards will be available to book from September 1st onwards. This package is valued at $190. Only 10 available.
Sit down with Andrea for a one and a half hour coaching consultation. Choose from nutrition coaching, behavioural weight management, personal training, or explore plant based living. In this session we will explore your goals and co-create an action plan to get you there. We will fill in any gaps in knowledge, provide you with tools for success, and increase your confidence in your chosen area of focus. As a special bonus for this campaign, we have included a five class pass for you to check out virtual fitness. All rewards will be available to book from September 1st onwards. This package is valued at $190. Only 10 available.
Pledge: C$150.00
Estimated Delivery: 2020-09-01
0 of 10 Boosted
Thumbnail of: Dive into Coaching - 3 month coaching package + BONUS! Ten-class pass

Dive into Coaching - 3 month coaching package + BONUS! Ten-class pass

Dive into Coaching - 3 month coaching package + BONUS! Ten-class pass

Pledge: C$450.00
This exclusive 3 month coaching program includes a 75 minute complete health and lifestyle assessment session, weekly email check-ins, and bi-weekly 45 minute virtual coaching sessions via Zoom. Choose from nutrition coaching, behavioural weight management or explore plant based living. In this session we will explore your goals and co-create an action plan to get you there. We will learn new skills, provide you with tools for success, and increase your confidence in your chosen area of focus. As a special bonus for this campaign, we have included a 10 class pass for you to check out virtual fitness. All rewards will be available to book September 1st onwards. Package valued at $980. Only 10 available!
This exclusive 3 month coaching program includes a 75 minute complete health and lifestyle assessment session, weekly email check-ins, and bi-weekly 45 minute virtual coaching sessions via Zoom. Choose from nutrition coaching, behavioural weight management or explore plant based living. In this session we will explore your goals and co-create an action plan to get you there. We will learn new skills, provide you with tools for success, and increase your confidence in your chosen area of focus. As a special bonus for this campaign, we have included a 10 class pass for you to check out virtual fitness. All rewards will be available to book September 1st onwards. Package valued at $980. Only 10 available!
Pledge: C$450.00
Estimated Delivery: 2020-09-01
1 of 5 Boosted
Thumbnail of: Total Transformation - 6 months of health coaching + BONUS! Six Months UNLIMITED Group Fitness

Total Transformation - 6 months of health coaching + BONUS! Six Months UNLIMITED Group Fitness

Total Transformation - 6 months of health coaching + BONUS! Six Months UNLIMITED Group Fitness

Pledge: C$900.00
This exclusive 6 month coaching program includes a 75 minute complete health and lifestyle assessment session, weekly email check-ins, and bi-weekly virtual coaching sessions via Zoom. Choose from behavioural weight management or exploring plant based living. In this session we will explore your goals and co-create an action plan to get you there. We will learn new skills, provide you with tools for success, and increase your confidence in your chosen area of focus. As a special bonus for this campaign, we have included a 6 month UNLIMITED group fitness membership to set you up for success. All rewards will be available to book from September 1st onwards. This package is valued at $1265. Only 5 available!
This exclusive 6 month coaching program includes a 75 minute complete health and lifestyle assessment session, weekly email check-ins, and bi-weekly virtual coaching sessions via Zoom. Choose from behavioural weight management or exploring plant based living. In this session we will explore your goals and co-create an action plan to get you there. We will learn new skills, provide you with tools for success, and increase your confidence in your chosen area of focus. As a special bonus for this campaign, we have included a 6 month UNLIMITED group fitness membership to set you up for success. All rewards will be available to book from September 1st onwards. This package is valued at $1265. Only 5 available!
Pledge: C$900.00
Estimated Delivery: 2020-09-01
2 of 3 Boosted

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Campaign Description

A complete, at home, interactive studio offering a range of group fitness classes, personal training, and health coaching. “Fitness that fits,” your family, your work, and your life by removing barriers to living your healthiest life.We offer live and interactive workouts, training and health coaching streamed anywhere you have internet access. I have been offering group fitness in Alberta since 2007 and Health Coaching since 2017 but when COVID-19 had us staying home, staying active and healthy became more challenging than ever before. I knew that it would be critical for people's physical and mental health to have opportunities to move and connect as we all stayed home. I immediately pivoted my work and started offering group classes and health coaching live online. What I didn’t expect was how many people would love the new format - people who would have been too intimidated to attend a class at a gym loved being able to participate with their cameras off, parents with kids at home did not need to find child care, folks working from home could fit it into a lunch break, those not yet comfortable returning to public spaces could feel strong and safe, and those who may not be able to afford the high cost of a gym membership had a more affordable option. My space and technology has slowly evolved over the past three months, however in order to continue growing there is more that needs to be done and Albertans will need tools and support to regain or maintain their health in the coming months more than ever.

Before COVID-19

I was working in the health & fitness field through providing health coaching in collaboration with a physician's office  and conducting group fitness classes at multiple locations in Calgary.  My clients were seeing improvements in their health, becoming stronger, and finding fun ways to improve their fitness and their lives.  They found that my personal history of weight and related health struggles inspired them, and they shared that they loved the reasonable, sustainable approach I took to health behaviour change, and the inclusive and fun environment I created in my group fitness classes.

Keeping Alberta Moving

When Alberta's COVID-19 public health restrictions were announced, I knew I needed to find a way to help keep us all healthy and moving. I immediately began learning how to offer ways for people to keep active and continue moving towards their health goals, along with  provide a way to deal with the stress of the many unknowns we were faced with. I started to offer free classes, online  to people in Alberta and beyond for three months through live, interactive workouts streamed in real time right to their homes. I began seeing my health coaching clients via Zoom, and provided free weekly talks on healthy eating, body image, and mindset. As we approached reopening, many people who had come to love the convenient, supportive, and intimidation free way to fit exercise  into their lives and expressed their desire for these classes and services to continue.

Exploring Solutions

On June 1st, I introduced a membership model for my fitness classes that was affordable and easy to use which allowed me to continue offering the classes by offsetting some of the expenses related to pivoting my work to an online model. While some missed the in person interactions, they all shared concerns with returning to gyms and offices.  Further, participants are able to join the classes and sessions without finding daycare, can join in from anywhere in Alberta or Canada (and beyond)  that has internet access, can workout with their camera off so they aren't seen, and can fit incoaching appointments or classes into a lunch break when working from home. There are many people who are improving their health through movement that would have never joined a gym or in-person class or come into the clinic for coaching. 

Pivot and Transform

Over the last three months, my work has evolved. My home office has transformed to a studio space through incorporating additions and upgrades to my audio system, lighting, mirrors, flooring, and other supports to optimize the virtual experience for participants. In addition to developing my technical skills including video editing and rendering, payment processing, and  website development skills, I have used this time to take advantage of the professional development opportunities made available online due to COVID-19.  This has resulted higher quality classes for my attendees, streamlined registration processes, improved reach into the community, and more variety of programs  in the schedule to attract more people. 

My classes include something for everyone - whether you are a beginner, well conditioned or an older active adult, there is a class for you. I offer STRONG Nation (high intensity. interval training), Zumba (dance fitness), Zumba Gold (dance fitness) for beginners and older adults, and Barre (a fusion of ballet, yoga, and pilates). I will be adding a mobility class over the summer.  My own personal journey with weight loss has taught me the impotance of specializing in providing modifications for all bodies - from beginner to athlete that make the classes both accessable and challenging for a range of fitness levels.

My health coaching has also pivoted in order to safely continue this support service. Individual sessions are now held online.  My plan is to take an updated version of the evidence-based 6-month weight management program and workbook that I developed and transform it into an online course.  People can access the course, and add on individual coaching support if they choose.  This opens up the possibility of people from anywhere in Alberta and Canada accessing these services making it easier to access, and much more affordable. 

 

Looking ahead (this is where YOU come in!)

It's time to grow my studio and expand my supports and this is where YOU come in. I have established the foundation of class options and basic infastructure. Now, the word needs to get out.  I have been asked to add on-demand classes that can be watched at any time, made available for a limited time frame during the week that works for them. People love the convenience of at home workouts, but the live classes do not fit everyone's schedule. Adding on demand classes requires better technology than I currently have. I have been testing on demand classes since mid-June and with my current set-up it is neither easy, nor efficient. I believe adding this service will get even more Albertans moving towards better health. My goal is to remove as many barriers as possible so people can live their healthiest lives through coaching, training, consults, and fitness all online and in the convenience of their home that are fun and motivating.

Goals of This Campaign

After spending 17 years as a sole proprieter, I am moving forward with an incorporation of my business, a rebranding of my studio with a name change that reflects and updates our goals, philosophy, and direction. I also intend over the next three years to add more likeminded coaches and trainers to my studio. 

The fitness branch of my work will see an improved virtual experience for students including better video quality, a fresh new look in the studio, improved lighting, and additional camera angles. The coaching side of my work will include expanded online services including nutritional coaching, behavioural coaching, and interactive courses on healthy living. 

The realities of 2020 have been difficult for many sectors of our economy.  However, a number of the changes that the health and fitness industry has been forced to make have actually had a positive impact. The events of this year has presented us with the chance to innovate in how we can maximize and maintain the health and wellness of our clients outside of the studio, at any location and at any time that suits them and their lifestyle.  This is an amazing opportunity for my studio - an Alberta small business - to be at the front of this innovation, leading the way in supporting those who live in our communities, and in our province.  

Meet the Team

Andrea Sereda

Andrea Sereda

Andrea used to weigh over 300 pounds, battling her weight since childhood.  At her highest weight she had Type 2 Diabetes, non-alcoholic fatty liver disease, and could barely walk some days due to debilitating joint pain.  She had tried everything it seemed: points counting, meetings, fad diets, a personal trainer, hypnosis...the list goes on and on.

In 2015,  reality hit hard.  She was invited to appear on television and when she caught sight of herself on the monitor as the segment went live and was floored.  She didn't recognize herself.  Something needed to shift.  As a counsellorshe knewchange was possible (even though she felt shehad tried so many things before without longterm success) and so with some research, her professional knowledge, and some tenacity, she started to make small, sustainable changes. It worked. After a health improvement journey centred around modifying habits and behaviours that had her shed more than 150 pounds, all of the health conditions, she shifted her work to health coaching and fitness training. For the past three years, she has been partnering with a physicians practice to work with patients to improve their health through a 6 month lifestyle based weight management program she created where countless people have achieved significant health improvements through healthy, sustainable changes.  Since 2007 she has lead group fitness classes and inspired houndred of people to get moving. 

Andrea holds a Masters degree in Social Work which gives her a unique perspective. Together with clients they explore ALL of the factors that contribute to health.  It is not only food or only exercise.  It is sleep, work, family responsibilities, recreational time and much, much more.  

In addition, she is one of less than one hundred SCOPE Certified (Strategic Centre for Obesity Professional Education) health care professionals in Canada through the World Obesity Federation, a Fitness Instructor Specialist through CanFitPro, and a Certified Personal Trainer through the National Academy of Sports Medicine.  She was recently featured as a Forks Over Knives Success Story in theSpring 2020 publication, named an Athlete with Impact in Impact magazine and has been interviewed by Global TV and James Fell for the Chicago Tribune.  She also has multiple published articles.  

Really, when it comes down to it though, she is a mom of four who is passionate about helping others see what they are really capable of and supporting them to create the healthiest versions of themselves.

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David  Sereda

David Sereda

David's work is an integral part of this company. A trained psychologist who practiced for over 14 years until he went on disability leave due to complications with Epilepsy, David now works alongside Andrea. As his work took more of a home focus, this allowed Andrea to develop her coaching and training work. When COVID-19 proved to be a catalyst for change,  David wasted no time diving in and finding ways to be involved in many aspects of the business - always there to bounce ideas off of, edit writing, research (he is REALLY good at research), providing technical direction when setting up the studio, and tech support during and between classes.  To date, he has not been on camera yet, though! His involvement and support has been instrumental. As such, he was recently promoted to vice-president. In addition to his work with Andrea, he serves on the Board of Directors for the Epilepsy Association of Calgary and plays in a local punk band, The Foul English.

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Aug 21, 2020

Cookbook launched!

Sprouts in the Kitchen is a collection of some of our favorite recipes. This 60 page digital cookbook features diary free, egg free, plant based recipes that are easy to make and delicious.

Get your digital copy here:

https://app.atbboostr.ca/offering/bringingthestudiohome

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Aug 21, 2020

INCORPORATED!

I did it!  I finally incorporated and registered the new studio name.  The new name will be announced SOON!  I can't wait to share it with you! 

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Jul 20, 2020

Campaign launched!

July 20 we launched our capmpaign through ATB BoostR.  I am nervous... THIS IS SCARY!  

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Jun 27, 2020
Project launched

FAQs

How long have you been in business?

Andrea has been a group fitness instructor since 2007, a registered health professional since 2013, a health coach since 2017, and embarked on virtual fitness in early 2020 in response to the global pandemic. You can read more about her including her personal weight loss journey at www.andreasereda.com/about. Andrea has had her story published in multiple magazines, including as a featured story in Forks Over Knives Magazine, and was named an “Athlete With Impact” by Impact Magazine.

What types of certifications do you have?

Not all trainers and coaches are created equal, so it is important for clients and participants to make good and informed choices when deciding who will guide them on their own health journey. There are many talented fitness professionals out there, but we believe that our Founder, lead coach and trainer has a set of unique credentials and competencies that truly set her apart in the community. Our classes are led by Andrea, who is a Certified Personal Trainer through the National Academy of Sports Medicine, a Fitness Instructor Specialist through Canfitpro, a Licensed Zumba/Zumba Gold/STRONG Nation Instructor, Certified in Barre Above, a TRX Qualified Coach, a SCOPE Certified Obesity Specialist through the World Obesity Federation, and she holds a Master’s degree in Social Work from the University of Calgary. If she isn’t teaching, training, or coaching, she’s likely taking a course somewhere herself to further improve herself and learn how to serve her clients even better. She is currently studying to be a certified nutrition coach and corrective exercise specialist. You can trust that Andrea is and always will be up to date with the latest knowledge and developments in the field of health and fitness.

I am already taking classes with you - can I take advantage of these awesome packages?

YES! Please just send over a quick message at andreaseredahealth@gmail.com and we will place your current membership on hold to allow you to take advantage of these exclusive offers.

When will I get my reward?

Within one week you will receive an email from our team containing instructions on how to book your sessions and classes. All sessions and memberships must be used within 18 months from this date. The grand opening of the group fitness classes is set for September 1st. One week prior to then, you will receive instructions on how to book your classes so you are all set to kick off your journey with us then!

I want to support your campaign, but I don't need coaching, personal training or fitness classes.

No worries - there are three ways you can support without getting a reward: 1) Boost without a reward; 2) Donate your reward back to Journey Health Studio so it can be offered as a scholarship to someone else deserving selected through an application process; 3) Spread the word by sharing this campaign with others!

What types of fitness classes do you offer?

We offer a range of classes targeted at accomplishing different goals. We offer STRONG Nation (a high intensity interval training class), Zumba (dance fitness), Zumba Gold (low impact dance fitness), and Barre (a blend of ballet, yoga, and pilates). A mobility class will also be added to the schedule before our grand opening. At Journey Health Studio we specialize in offering in-class modifications to suit people of different abilities and fitness levels, ensuring that anyone and everyone can participate and succeed. From the beginner to the well-conditioned weekend warrior, there is something here for everyone - tone, strengthen, stabilize, shed, elongate, laugh, and sweat. Once you’ve started with us, this is a Journey that you won’t want to end!

I am a beginner exerciser. Will these classes work for me?

Absolutely! We specialize in modifications and progressions. Our studio is welcoming, inclusive environment that meets you where you are. From there, when you progress and we will be right there ready to challenge you.

I am a conditioned and love a challenge. Are these classes right for me?

You bet. We are here to challenge you and push you if that is what you are looking for. We also offer personal training to push you to the next level.

Do you have any men in your classes?

Yes! We do have more women than men, and adults up to age 75+. We even have a few Fit Kids that join in on mom or dad's workouts.
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