ADOPT A MUFFIN - But We Have to Make Them First

Food , Health + Wellness , Build Her Business
Calgary

C$6,910

C$5K
Goal
C$1.9K
Funded Of C$5,000 Goal
138% Raised
Food,Health + Wellness,Build Her Business Category
For Profit Type
5 Days Time left

Follow us on

Select Rewards

Thumbnail of: Original Muffin Mix

Original Muffin Mix

Original Muffin Mix

Pledge: C$30.00
Two of our brand new Original muffin mixes and a handwritten thank-you note. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Two of our brand new Original muffin mixes and a handwritten thank-you note. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$30.00
Estimated Delivery: 2021-08-01
19 of 100 Boosted
Thumbnail of: Gluten-Free Muffin Mix

Gluten-Free Muffin Mix

Gluten-Free Muffin Mix

Pledge: C$40.00
Two of our brand new Gluten-Free muffin mixes and a handwritten thank-you note. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Two of our brand new Gluten-Free muffin mixes and a handwritten thank-you note. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$40.00
Estimated Delivery: 2021-08-01
12 of 100 Boosted
Thumbnail of: Original Muffin and Waffle Mix

Original Muffin and Waffle Mix

Original Muffin and Waffle Mix

Pledge: C$30.00
One Original waffle mix, one brand new Original muffin mix, and a handwritten thank-you note! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
One Original waffle mix, one brand new Original muffin mix, and a handwritten thank-you note! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$30.00
Estimated Delivery: 2021-08-01
12 of 100 Boosted
Thumbnail of: Gluten-Free Muffin and Waffle Mix

Gluten-Free Muffin and Waffle Mix

Gluten-Free Muffin and Waffle Mix

Pledge: C$40.00
One Gluten-Free waffle mix, one brand new Gluten-Free muffin mix, and a handwritten thank-you note! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
One Gluten-Free waffle mix, one brand new Gluten-Free muffin mix, and a handwritten thank-you note! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$40.00
Estimated Delivery: 2021-08-01
10 of 100 Boosted
Thumbnail of: Invent & Name a Recipe!

Invent & Name a Recipe!

Invent & Name a Recipe!

Pledge: C$100.00
This is your chance to be part of the recipe-making process! With this reward, YOU will get to tell us what you want in your perfect muffin, and we will create it! This is an incredible opportunity to gain an insider's view of what happens here at Torill's Table when we create new recipes. You will also help name this recipe. When the mix is ready, you will get two bags of your choice to have an opportunity to make your favorite muffin! It will also be published under the recipes tab of our website. Stay tuned!
This is your chance to be part of the recipe-making process! With this reward, YOU will get to tell us what you want in your perfect muffin, and we will create it! This is an incredible opportunity to gain an insider's view of what happens here at Torill's Table when we create new recipes. You will also help name this recipe. When the mix is ready, you will get two bags of your choice to have an opportunity to make your favorite muffin! It will also be published under the recipes tab of our website. Stay tuned!
Pledge: C$100.00
Estimated Delivery: 0000-00-00
1 of 10 Boosted
Thumbnail of: "Can't Decide" Sampler Pack

"Can't Decide" Sampler Pack

"Can't Decide" Sampler Pack

Pledge: C$60.00
Can't decide on what to choose? Try every single one of our products and find out which one is your favorite! Includes one Original waffle mix, one Gluten-Free waffle mix, one Original Muffin mix, one Gluten-Free muffin mix, and a handwritten thank-you note. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Can't decide on what to choose? Try every single one of our products and find out which one is your favorite! Includes one Original waffle mix, one Gluten-Free waffle mix, one Original Muffin mix, one Gluten-Free muffin mix, and a handwritten thank-you note. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$60.00
Estimated Delivery: 2021-08-01
8 of 50 Boosted
Thumbnail of: Ultimate Brunch Gift Bundle (Original)

Ultimate Brunch Gift Bundle (Original)

Ultimate Brunch Gift Bundle (Original)

Pledge: C$125.00
We have teamed up with several local businesses to bring YOU everything needed for the ultimate brunch! Whether you want to try all these goodies yourself or give them as a perfect gift, we have the perfect bundle for you! Includes two Original waffle mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and of course, our brand new Original muffin mix!!! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
We have teamed up with several local businesses to bring YOU everything needed for the ultimate brunch! Whether you want to try all these goodies yourself or give them as a perfect gift, we have the perfect bundle for you! Includes two Original waffle mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and of course, our brand new Original muffin mix!!! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$125.00
Estimated Delivery: 2021-08-01
3 of 25 Boosted
Thumbnail of: Ultimate Brunch Gift Bundle (Gluten-Free)

Ultimate Brunch Gift Bundle (Gluten-Free)

Ultimate Brunch Gift Bundle (Gluten-Free)

Pledge: C$135.00
We have teamed up with several local businesses to bring YOU everything needed to create an ultimate brunch! Whether you want to try all these goodies yourself or give them as the perfect gift, we have the perfect bundle for you! Includes two Gluten-Free waffle mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and of course, our brand new Gluten-Free muffin mix!!! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
We have teamed up with several local businesses to bring YOU everything needed to create an ultimate brunch! Whether you want to try all these goodies yourself or give them as the perfect gift, we have the perfect bundle for you! Includes two Gluten-Free waffle mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and of course, our brand new Gluten-Free muffin mix!!! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$135.00
Estimated Delivery: 2021-08-01
4 of 20 Boosted
Thumbnail of: Breakfast Charcuterie Board Bundle (Original)

Breakfast Charcuterie Board Bundle (Original)

Breakfast Charcuterie Board Bundle (Original)

Pledge: C$235.00
Get your hands on your very own, handmade charcuterie board! We will include everything needed to create an ultimate breakfast or brunch board! Includes two Original waffle mixes, two brand new Original muffin mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and a beautiful, handmade board by Boards and Benches. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Get your hands on your very own, handmade charcuterie board! We will include everything needed to create an ultimate breakfast or brunch board! Includes two Original waffle mixes, two brand new Original muffin mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and a beautiful, handmade board by Boards and Benches. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$235.00
Estimated Delivery: 2021-08-01
1 of 30 Boosted
Thumbnail of: Breakfast Charcuterie Board Bundle (Gluten-Free)

Breakfast Charcuterie Board Bundle (Gluten-Free)

Breakfast Charcuterie Board Bundle (Gluten-Free)

Pledge: C$250.00
Get your hands on your very own, handmade charcuterie board! We will include everything needed to create an ultimate breakfast or brunch board! Includes two Gluten-Free waffle mixes, two brand new Gluten-Free muffin mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and a beautiful, handmade board by Boards and Benches. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Get your hands on your very own, handmade charcuterie board! We will include everything needed to create an ultimate breakfast or brunch board! Includes two Gluten-Free waffle mixes, two brand new Gluten-Free muffin mixes, two jars of Worthy jams, Nude peanut butter, Cosman and Webb maple syrup, Heritage coffee, and a beautiful, handmade board by Boards and Benches. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$250.00
Estimated Delivery: 2021-08-01
2 of 40 Boosted
Thumbnail of: Muffin Mix Bundle of 4 (Original)

Muffin Mix Bundle of 4 (Original)

Muffin Mix Bundle of 4 (Original)

Pledge: C$75.00
A bundle of four of our Original muffin mixes! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
A bundle of four of our Original muffin mixes! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$75.00
Estimated Delivery: 2021-08-01
2 of 40 Boosted
Thumbnail of: Muffin Mix Bundle of 4 (Gluten-Free)

Muffin Mix Bundle of 4 (Gluten-Free)

Muffin Mix Bundle of 4 (Gluten-Free)

Pledge: C$85.00
A bundle of four of our Gluten-Free muffin mixes! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
A bundle of four of our Gluten-Free muffin mixes! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$85.00
Estimated Delivery: 2021-08-01
3 of 40 Boosted
Thumbnail of: Muffin Mix Bundle of 8 (Original)

Muffin Mix Bundle of 8 (Original)

Muffin Mix Bundle of 8 (Original)

Pledge: C$150.00
Eight bags of our Original muffin mix! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Eight bags of our Original muffin mix! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$150.00
Estimated Delivery: 2021-08-01
1 of 40 Boosted
Thumbnail of: Muffin Mix Bundle of 8 (Gluten-Free)

Muffin Mix Bundle of 8 (Gluten-Free)

Muffin Mix Bundle of 8 (Gluten-Free)

Pledge: C$170.00
Eight bags of our Gluten-Free muffin mix! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Eight bags of our Gluten-Free muffin mix! P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$170.00
Estimated Delivery: 2021-08-01
0 of 40 Boosted
Thumbnail of: Mix and Match Bundle

Mix and Match Bundle

Mix and Match Bundle

Pledge: C$160.00
This is your chance to be creative! Mix and match our Original waffle mix, Gluten-Free waffle mix, Original muffin mix, and Gluten-Free muffin mix. As long as it adds up to eight, you are all set! (Email us your choices to marketing@torillstable.com) P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
This is your chance to be creative! Mix and match our Original waffle mix, Gluten-Free waffle mix, Original muffin mix, and Gluten-Free muffin mix. As long as it adds up to eight, you are all set! (Email us your choices to marketing@torillstable.com) P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$160.00
Estimated Delivery: 2021-08-01
1 of 30 Boosted
Thumbnail of: Quarterly Muffin and Waffle Subscription (Original)

Quarterly Muffin and Waffle Subscription (Original)

Quarterly Muffin and Waffle Subscription (Original)

Pledge: C$235.00
Your very own combination of 4 bags of Original muffin mix and Original waffle mix will be delivered to your door every three months for a whole year! (First week of August, November, February, and May) Email your combination choice to marketing@torillstable. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Your very own combination of 4 bags of Original muffin mix and Original waffle mix will be delivered to your door every three months for a whole year! (First week of August, November, February, and May) Email your combination choice to marketing@torillstable. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$235.00
Estimated Delivery: 2021-08-01
0 of 50 Boosted
Thumbnail of: Quarterly Muffin and Waffle Subscription (Gluten-Free)

Quarterly Muffin and Waffle Subscription (Gluten-Free)

Quarterly Muffin and Waffle Subscription (Gluten-Free)

Pledge: C$250.00
Your very own combination of 4 bags of Gluten-Free muffin mix and Gluten-Free waffle mix will be delivered to your door every three months for a whole year! (First week of August, November, February, and May) Email your combination choice to marketing@torillstable. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Your very own combination of 4 bags of Gluten-Free muffin mix and Gluten-Free waffle mix will be delivered to your door every three months for a whole year! (First week of August, November, February, and May) Email your combination choice to marketing@torillstable. P.S. If you are interested in this reward but do not live in Alberta, add on the shipping reward!
Pledge: C$250.00
Estimated Delivery: 2021-08-01
0 of 50 Boosted
Thumbnail of: Ultimate Brunch Experience

Ultimate Brunch Experience

Ultimate Brunch Experience

Pledge: C$750.00
An exclusive, delicious brunch created and hosted by Torill herself! This brunch will serve 6-8 people and include her famous waffles, pancakes, brand-new muffins, lots of fresh fruit, jam, maple syrup, AND Norwegian cheese! PLUS, you will get to keep a gorgeous, hand-crafted charcuterie board created by Boards and Benches!
An exclusive, delicious brunch created and hosted by Torill herself! This brunch will serve 6-8 people and include her famous waffles, pancakes, brand-new muffins, lots of fresh fruit, jam, maple syrup, AND Norwegian cheese! PLUS, you will get to keep a gorgeous, hand-crafted charcuterie board created by Boards and Benches!
Pledge: C$750.00
Estimated Delivery: 2021-08-01
1 of 5 Boosted
Thumbnail of: Outside of Alberta Shipping

Outside of Alberta Shipping

Outside of Alberta Shipping

Pledge: C$10.00
Add on this reward if you would like your reward shipped outside of Alberta but still within Canada.
Add on this reward if you would like your reward shipped outside of Alberta but still within Canada.
Pledge: C$10.00
Estimated Delivery: 0000-00-00
3 of 200 Boosted
Thumbnail of: US Shipping

US Shipping

US Shipping

Pledge: C$15.00
Add on this reward if you would like your reward shipped into the US.
Add on this reward if you would like your reward shipped into the US.
Pledge: C$15.00
Estimated Delivery: 0000-00-00
2 of 200 Boosted

Make a boost without a reward

Thank you so much for supporting us! We'll share our progress and news with you!
CAD

Campaign Description

Torill Myre created a brand new kind of waffle mix with her brand Torill’s Table. Her Original and Gluten-Free waffle mixes are an unbelievably hearty and grainy delight, with a special recipe that includes almonds, flax and oats to get the perfect taste and texture.

And now with the waffle mix being loved by many, Torill has been working on something new for her community of devoted customers: An Original and Gluten-Free muffin mix!
After endless hours of experimentation - we’re not sure how many muffins she made but it’s a lot! - the finish line is in sight.

A Muffin Story

Our Timeline

From inception to market in just SIX MONTHS. So now you know why we need the money, but you want to know why such a long wait for you to get your hands on these muffins! We get it, August seems like ages away! However, once we look at everything that needs to be done, it becomes evident how quickly August will sneak upon us. There are lots of moving parts when it comes to creating a new food product, with some taking significantly longer than others. Take a look for yourself!!!

REWARDS: WHAT YOU GET FOR BEING A BACKER

Since we are Alberta-based, our supporters outside of Alberta will be notified of an extra amount for shipping your reward out to you.
If you have ANY questions about any of these rewards, feel free to reach out to marketing@torillstable.com or 403-807-2713
 

Even MORE Rewards!

Torill's Table isn't New to the Game!

Torill's Table mixes are already a success story. You can find Torill's gluten-free and original mix in lots of stores in Alberta, including Blush Lane, London Drugs, Safeway, and many more. We are also quickly expanding into different provinces, starting with B.C and Ontario. So you see you can rest assured that Torill's muffins are coming to a store near you very soon!

Torill's Story

We Take Gluten-Free Seriously!

We pride ourselves on having a gluten-free mix that doesn't taste gluten-free. Our waffle and pancake mix is loved by gluten sensitive and Celiacs because you simply can't tell the difference. That's the main goal because you shouldn't have to compromise on your food.

Check out the blind taste tests in the video below. Could you tell the difference?

 

Where's your Support Going ?

There are a lot of moving parts when it comes to launching a new food product. Nutritional labels are around $750 each. Since we have two products (Original & Gluten-Free) this price is doubled. Our estimate for packaging design comes out to be around $11,000 and the photography for this packaging is estimated at at least $1,000. Shelf-life testing (determining best before dates) will be $2,000 for each product. Promotion of our new product, including marketing, social media, sell sheets, etc., is estimated at around $5,000. As you can see, launching a new product is a ton of work, and the expenses that come with it are high. However, we know that it will all be well worth it in the end!

How Can You Help?

Over the past year, the support that local businesses have gotten has been so amazing. Small businesses like ours have gotten more awareness and have a growing loyal customer base, all thanks to people just like you. Directly supporting our growing business by picking up a reward or two would help us tremendously! Also, spreading the word about our campaign to family and friends, whether through word-of-mouth or social media, would be incredibly appreciated!

Meet the Team

Torill Myre

Torill Myre

Torill's passion for creating wholesome and nutritious food is incredible. She works endlessly to make sure that everything is running smoothly and that the community she built loves her products as much as her family and friends do!

Read More
Jennie Vallangca

Jennie Vallangca

Jennie works alongside Torill to ensure that each and every recipe has the perfect texture, nutrition, and taste. She writes out the PERFECT proportions for every ingredient to ensure the best quality and taste every single time!

Read More
The Team

The Team

Alongside Torill, Dave and Zuzana help with all the day-to-day aspects of Torill's Table. Dave does anything from photography to tech-support to trying to convince Torill to start using her new laptop while Zuzana runs the Instagram account and helps with overall marketing (and this campaign!)

Read More

Feb 3, 2021

We Reached Our Initial Goal!!!

I just want to give a huge thank you to everyone who has supported our campaign so far! I can't wait for all of you to be part of the first group to try my new muffin mix. Our stretch goal is $10,000, and if we reach it, everyone who boosted our campaign will receive a FREE ebook with 30+ muffin recipes! Let's do this!

Read More
Jan 14, 2021
Project launched

FAQs

Why is the delivery date August 1st?

The whole process of getting a food item onto the shelves is lengthy. Torill has perfected the mix and the next step is shelf-life testing which can take up to 6 months. August 1st gives us enough time to ensure that the muffin mix will be ready to go!

How is our product different?

We pride ourselves in bringing the best, nutritious ingredients to your table. Our waffle mix is wholesome and nutritious while still being fluffy and tasty. This brand new muffin mix demonstrates these same values. Torill has also created the perfect blend of ingredients used in the Gluten-Free muffin mix to replicate the texture of muffins with regular flour. Telling apart the Original and Gluten-Free is virtually impossible! We are also vegan friendly and have a list of vegan substitutions on our website. 

What is the money going to be used for?

There is so much that goes into launching a new food product. While our goal in this campaign is $5,000, our stretch goal is over $10,000 due to so many prices that add up quickly. Nutritional labels are around $750 each. Since we have two products (Original & Gluten-Free) this price is doubled. Our estimate for packaging design comes out to be $11,000 and the photography for this packaging is estimated at at least $1,000. Shelf-life testing (determining best before dates) will be $2,000 for each product. Promotion of our new product, including marketing, social media, sell sheets, etc., is estimated at around $5,000. As you can see, launching a new product is a ton of work, and the expenses that come with launching it are high. However, we know that it will all be well worth it in the end!

What are the shipping rewards?

Since this is an Alberta based campaign, we had the option of only having our rewards available to Albertans. However, many of our wonderful supporters are out of the province and we wanted everyone to have an opportunity to grab a reward! If you are purchasing from any province but Alberta, we ask you to add the "Outside of Alberta Shipping" reward. If you are part of our US community, we ask that your add the "US Shipping" reward.
Comments
List of supporters