Unicon Drift Ltd.

Entertainment
Calgary, Canada
Nii Amah Ayi

C$0

Failed
Funded Of C$5,000 Goal
0% Raised
Entertainment Category
For Profit Type
- Days Left

Campaign Description

Unicon Drift aims to showcase our local culture and talent. We hope to encourage interactions within and around our community.

Details

Unicon Drift

Our company’s purpose is to showcase our local culture and to foster greater local interaction within the community. We aim to do this through a campus based music streaming and lifestyles application. This would help communities connect with each other and the wider environment through the promotion of music, artistes and events.

 

Description of Products and Services

Unicon Drift is a Calgary based company that provides a free music streaming service to local Universities. Unicon Drift will be platformed as a mobile app. The app will create an immersive musical experience with many features that will cause young music enthusiasts to be dedicated to our app. The product combines elements such as; free music, event notifications, classifieds and social media connectivity. These elements are services that university students use on a daily basis, which will make our application attractive to the university culture.

Unicon Drift will intersect and bring together stakeholders in two major local constituencies; namely universities and small businesses. By providing an interactive online and offline community experience, Unicon Drift will serve as a vehicle to enrich cultural experiences and campuses. We will do this by:

 

  1. Facilitating users access to a vast/extensive online music library

  2. Providing a forum for local artistes to showcase and market their musical creations

  3. Permitting advertisers to present their products and services to a potentially explosive market, currently under explored

  4. Promoting events and interactive opportunities to facilitate greater in person interaction on and off campus

     

    See a crisper elaboration below:

                   

  • Music Streaming

  • Enjoy the unique “drift” music streaming capabilities

  • Exposure for local Artistes

  • Upload your own music, gain fans and followers, promote your local shows

  • Event Advertising

  • Find out what is happening your city or on your campus through the events page

  • Classifieds

  • Buy, sell, rent, borrow or give away items on campus and across the city

  • Advertising

    • Students: the majority are not very involved in campus activities although many would like to be.

    • Local Businesses: are interested in the ability to target a niche market between the ages 18 - 28. Which is currently underserved

    • Local Musicians: high level of interest as a means diversify promotion of their music and events.

    • Advertising model: since a high percentage of students listen to more than 1 hour of music per day we based our advertising model on the number of listening hours per student allowing us to play at least 3-4 ads per hour.

       

      We created a potential business advertisement contact list for use once the product is available[1] .

       

      We have received positive feedback from scores of students, businesses and musicians, all of whom are eager for our product to come on stream. Throughout the remainder of the development phase we will continue to engage with potential users and advertisers in order to ensure a successful launch. Once a beta version is ready, we will launch the service to a pilot group of surveyed participants.

       

      Because Calgary’s campuses are commuter campuses, we have an opportunity to enhance the university experience while helping our local talent gain recognition and enabling local businesses to compete with large corporations for the student dollar.

       

       

      Project Financing

                      See Scenario 1 spreadsheet.

       

      Risk Assessment & Contingency Plan

      Media Licensing fees: Based on a per stream cost, we will respond by having a flexible advertising model that is also based on a per stream cost. If it seems unlikely that we will be able to sustain the media licensing fees, we will run our app with only local musicians initially, until we have generated the required level of revenue.

      Fewer advertisers than expected: This situation would translate into less revenue initially. The companies that advertise with us would see their ads played more frequently and to a greater number of students. We will compensate by modifying our advertising package to make it more attractive to more businesses. We will also seek advertisers beyond the local scenario.

      Problems with music API: If a problem arises with the API, translating into the loss of a part of our music database, we will compensate by activating our IT team ready with a back up API.

      Development Delays: If development issues result in our initial launch being delayed, we will respond by spreading to other campuses and running our beta’s and live versions there. This would enable us to have a successful launch at the start of the following semester.

      Promote local business products and services through audio and online ads

       

      Why Unicon Drift?

      Unicon Drift was founded on June 3, 2015 by Nii Amah Ayi and Sterling Love. The business revolves around the idea that it is possible to create vibrant communities on and off campus based on a fundamental understanding of the things that incentive students to spend their money (music, school basics, etc.). Students will also be made aware of the benefits and techniques (coupons, discounts, etc.) that businesses provide to entice and attract them to select their products prior to embarking on starting families or “settling down”.

      Our focus during the business development (BD) phase has thus been to listen hard to what key stakeholders are saying. With the help of focus groups, surveys with students and through information interviews with businesses, investors and financiers we have seen a clear window of opportunity materialism. We have gained a crisp understanding of on campus activities and the listening habits of students at these two institutions Mount Royal University (MRU) and the University of Calgary (U of C).

      In addition we have a much better idea of unfilled advertising needs of businesses and understand clearly what local artistes are eagerly seeking in order to promote their music

       

      Key Leanings
      • Students: the majority are not very involved in campus activities although many would like to be.

      • Local Businesses: are interested in the ability to target a niche market between the ages 18 - 28. Which is currently underserved

      • Local Musicians: high level of interest as a means diversify promotion of their music and events.

      • Advertising model: since a high percentage of students listen to more than 1 hour of music per day we based our advertising model on the number of listening hours per student allowing us to play at least 3-4 ads per hour.

         

        We created a potential business advertisement contact list for use once the product is available[1] .

        We have received positive feedback from scores of students, businesses and musicians, all of whom are eager for our product to come on stream. Throughout the remainder of the development phase we will continue to engage with potential users and advertisers in order to ensure a successful launch. Once a beta version is ready, we will launch the service to a pilot group of surveyed participants.

        Because Calgary’s campuses are commuter campuses, we have an opportunity to enhance the university experience while helping our local talent gain recognition and enabling local businesses to compete with large corporations for the student dollar.

         

         

         

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