The Cove Tea Company

Food
Edmonton, Canada
Sherry & Carrie Lawler

C$5,180

C$5.2K
Boost complete
Funded Of C$5,000 Goal
104% Raised
Food Category
For Profit Type
0 Time left

Campaign Description

The Cove Tea Company aims to help neighbours become friends while they sit back, relax, and enjoy delicious fresh, high quality teas.

Details

When travelling to new cities, you find comfort & community within the walls of cafés, coffee shops, and tea houses. Hubs of the community, cafés unite locals with tourists and visitors alike.

Everyone gathered around a pot of tea, discussing their day and relaxing from life’s busyness. 

Welcome to The Cove Tea Company

With your help, we’ll open The Cove Tea Co.: a rustic, modern tea shop in the heart of Edmonton, Alberta. Our concept is simple: fresh, high-quality teas, delicious fresh food, and a community gathered in a relaxed and welcoming environment. 

The Cove Tea Co. is focussed on high-quality loose leaf teas, curated from the world’s most skilled tea farmers. Quality tea leaves blended with natural ingredients to bring the fullest flavours to your cup.  

From Dream to Reality

The Cove Tea Company has been a dream of Sherry’s for nearly 20 years. During University, she’d walk passed buildings, vying their compatibility for a tea shop. Over the years, the discussion grew between two sisters as a way to stay connected over the kilometres between them.

Every trip, every visit, they take any chance they get to scope out new coffee shops, cafés, and tea shops – noting what they loved about each. Of course, there’s always the moment of discern over a terrible cup of tea. 

The discussions grew. The dream is making its way to reality as a brick-and-mortar location soon …  

Our Tea Shop Café

The Cove Tea Company is still searching for the perfect location. The room will be inviting, warm, and welcoming. Rustic modern touches to gently embrace you as you sit with a great book, a beautiful cup of tea, and enjoy each moment. 

It will be a tribute to the history of tea, the bits and bobs you remember when you sat down with your grandmother gossiping over her pot of tea. 

Our Teas

Loose leaf teas are the magic behind the Cove Tea Company. And, we honestly can’t wait to share them with you. 

The staples will be there to comfort you on the days you need a reassuring cup of tea. Not to fret, though, you’ll find plenty of new blends to delight your teacup. Seasonal blends will adorn our canisters for you to find new favourites and add flair to each visit to the tea shop and to your pot of tea at home. 

Summer will see wonderful iced teas awaiting to cool you on those hot, Edmonton summer evenings. Tea lattes to warm the chill of our long winters away. 

Our Menu

Who doesn’t love a fresh, buttery croissant with a freshly poured English Breakfast tea? A warm scone with clotted cream and strawberry jam accompanied by a Highland Toffee. A crème brûlée with a crisp Jasmine Pearl. 

Our menu will pair well with our selection of high-quality loose leaf teas. From our pastries to our desserts, you’ll have ample baked goods to delight your senses. 

Our light café menu will also pair well with our teas. It’ll be a unique take on pairing teas with tasty plates. And, we’ve challenged our chef to kick things up a notch. You won’t be disappointed! 

Our Service

You will be welcomed at the Cove Tea Company as though you’re walking into our home. Essentially you will be. 

Attentive. Informative. Friendly. Efficient. Welcoming. 

All you need to do: choose a tea, add a plate or two, relax, and enjoy. We understand every guest experience is unique, and our focus will be providing a made-to-measure memory each time you visit.

We aim to remember you, your preferences, your stories … and we can’t wait to hear them! 

Our Community

A bustling tea shop is built by an active community. And, an active community is our aim. We’re excited to collaborate with local farmers whenever possible because we know their produce just tastes better; and, they help our province prosper.  

The Cove Tea Company aims to create an atmosphere that celebrates passers-by stopping in for a visit, meeting new friends, and enjoying the joyful chatter of the room. 

We’re looking to create a space to help celebrate some of Edmonton’s talented creatives. From artists, sculptors, potters, and authors, we creating a collaborative locale to showcase their talents. Over the years, we’ve worked with great community-minded initiatives; initiatives we’ll contribute to through the café. 

We’re here to stay, to grow with our community, to help our community grow. 

Crowdfunding, The Cove Tea Co., and You

At the heart of the Cove Tea Company is the desire to share the fuller, deeper flavours of loose leaf teas with you. From the hands of farmers and merchants who understand and respect fair trade and certified organic quality.

According to traditional funding options, our cozy little tea shop is a high-risk venture, with most restaurants closing their doors within the first year. Many more by their fifth year. Thankfully, ATB can envision our concept, what we hope to bring to the community, how we aspire to bring the community together. They’ve wondrously approved us for a BoostR Campaign. 

So, although they see the value to the community we will bring, your support of our ATB BoostR Campaign will cement their belief in our tea shop and help us secure the funding we need.  

This is where you hold the power. 

By supporting our crowdfunding campaign, you help us show ATB, and other funding sources that Edmontonians can’t wait to sit back and relax with a great pot of tea to discuss the day’s events with friends and family. 

We’re willing to take the risk to bring a bustling tea shop to our friends, our families, our neighbours. We can’t wait to help neighbours become friends. Our vision for our tea shop is one of quiet reprieve. 

Risks & Challenges

Being able to tell a compelling story, having friends, family, acquaintances, and strangers around the city, the world, feel the passion you feel, see the vision you see is a challenge. We’re putting our cards on the table. 

We trust the community will embrace us, and we’re going to work our butts off, knowing you’re investing a vote of confidence in us, in our vision. 

Running a profitable café isn’t easy. We know this from experience. With the industry comes challenges: costs of sourcing locally grown foods, labour costs in a market we want to stand out in. 

And, of course, one of the most important aspects of our business: hiring amazing staff who share our values around customer service, fresh food, and embodying a growing community. 

Luckily, it’s a challenge we’re looking forward to taking head-on. A challenge we have a lot of experience in to help us succeed in this market. 

Come for Tea

By joining forces with the Cove Tea Company, you’re prepared to stop in, relax, and take a few extra moments to prepare a beautiful pot of tea. We want to bring back the “sit back, relax, enjoy your day” to the community.

Help Us Spread the Word! 

Take a look at our rewards, grab a few for yourself, and please help us spread the word to your friends and family. Let everyone you know we're coming to town to fill their cups of tea. 

Feb 1, 2019
Project launched

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