Organic underwear for girls that actually stays put.
Comfortable Underwear for Confident Kids.
Be Confident. Be Covered. Be You.
The struggle is real.
We’ve all seen that little girl struggling to get her underwear in place that’s either riding up or digging in and not doing its job. It was simple – Girl Gotch took traditional boys boxers and briefs and made them for girls. Since 2010 we’ve heard from parents who finally have girls that are happy to wear underwear and that don’t struggle getting dressed. We knew we had something great but we decided to make it better.
Bloom by Girl Gotch
We went back to the drawing board, have consulted with 100’s of moms and want to create a new standard in kids underwear, and to really make a difference. We have gone over every detail of construction – we have kept our signature stay put design, we're using flatlock seams, we’ve covered our elastic waistband and we are now using the softest organic cotton fabric we could find along with eco friendly dyes and water based inks.
We care about that big thing called the environment, knowing what is in the fabric we put right against your children’s skin is so important, as is the health of all partners involved in our manufacturing process. We strive to do things different in the apparel industry, to be transparent, and to educate along the way. We don't buy into fast fashion and want our basics to be around for a long time. Our underwear is known to last for years, be passed on to siblings and we encourage you to recycle them at the end of their life.
Pre-Order Today by choosing one of our rewards.
Be Confident. Be Covered. BeYou.
This back to basics line will include 3 colors (Pink, Teal, Heather Grey) and come in our Original Style Boxer and Brief. We've added a tank top to the collection to use as a layering piece or to wear on its own.
We've added a Limited Edition Made in Canada Baseball T-shirt with a super cool dinosaur graphic that I hope inspires both boys and girls to be confident and to play.
If you don't have a girl in your life but want to contribute to our campaign, check out the Gift of Comfort reward, we plan to gather thousands of new pairs of underwear from Albertans to donate to those less fortunate.
How does your underwear fit?
We usually fit true to age, but you should size down as we are known to fit big. The little bit of spandex gives our underwear a bit of give, so there is plenty room to grow. Our size guide is on the images above.
When will my product be ready?
We are targeting a January delivery. We have been working with our manufacturing partners for a few months and we have finalized our patterns, designs and pre-production samples are on the way. We are confident that we will meet this timeline.
When do I get to pick my size and colour?
Once the campaign has been completed, we will email you a link to choose your style, size and color.